Influencer Rates in Pakistan (2026)

Influencer rates in Pakistan (2026): the complete rate card By the Collabin team · 12 October 2026 · 10 min read What creators in Pakistan charge for a post, Reel, Story or TikTok in 2026, and how to tell if a quote is fair.

You DM three creators. Similar follower counts, similar content. One asks for 12,000 rupees, one asks for 45,000, and the third never replies. Anyone who's tried to hire a creator in Pakistan has been there. Nobody publishes a price list, so each creator picks a number and you're left wondering whether you're being taken for a ride. We run Collabin, a marketplace where Pakistani brands and creators find each other and agree deals. This is our rate card for 2026, written for someone who has never hired a creator and doesn't want to overpay on the first try. How influencer pricing in Pakistan works Start with size. The industry splits creators by follower count: nano (1,000 to 10,000), micro (10,000 to 100,000), macro (100,000 to a million) and mega for anyone bigger. More followers usually means a higher price. It doesn't always mean more sales. Then engagement, which is just a fancy word for how many followers actually react. Likes, comments, saves, shares. A 6,000-follower food page in Gulberg where people tag their friends in every post can be worth more to a restaurant than a 60,000-follower account nobody talks to. What you're buying matters as well. Reels and TikToks take real effort to shoot and edit, so they cost more than a photo. Stories disappear after a day and are the cheapest. And niche. Brands fight over some audiences (skincare buyers, tech buyers) much harder than others, and creators know it.

The 2026 rate card: influencer rates in Pakistan by size and format All prices are in rupees, for one piece of content. Creators set their own rates, so think of these as where the conversation usually lands. That micro row is wide, we know. It has to cover someone with 12,000 followers and someone with 90,000. In practice most creators between 10,000 and 50,000 followers will quote somewhere from 15,000 to 75,000 for a post. One catch. None of these prices include running the video as a paid ad, or asking the creator to stay away from your competitors for a while. Both get charged on top. Creator size Followers Instagram post Reel Story TikTok video Nano 1K to 10K 3,000 to 15,000 5,000 to 25,000 1,500 to 6,000 5,000 to 20,000 Micro 10K to 100K 15,000 to 120,000 25,000 to 180,000 6,000 to 35,000 20,000 to 150,000 Macro 100K to 1M 120,000 to 500,000 180,000 to 750,000 40,000 to 150,000 150,000 to 600,000 Mega 1M+ 500,000+ 750,000+ 150,000+ 600,000+

What about YouTube and UGC? YouTube works on a different clock, because a video keeps picking up views for months. A short sponsored mention on a smaller channel usually goes for 50,000 to 250,000 rupees. Big channels charge a lot more, and if you want the whole video to be about your product, budget two to three times the price of a mention. UGC is different again. The letters stand for user-generated content, and it means a creator makes a video that you post on your own page or run as an ad. It never goes on their account, so you're paying for the video itself. Expect 5,000 to 40,000 rupees a video, depending on length and how much editing you want. Influencer rates in Pakistan by niche Two creators with the same following can be miles apart on price because of what they post about. Roughly: So if a beauty creator with 30,000 followers quotes more than a food creator the same size, nobody's ripping you off. That's just the market. Niche Compared with a typical rate Why Tech and gadgets Higher Their followers research before buying, and good tech creators are rare Finance and business Higher Small, serious audiences that brands pay a lot to reach Beauty and skincare Higher Lots of brands chasing the same creators Fitness and health Higher Loyal followers who actually take the advice Fashion About the same Plenty of creators keeps prices competitive Lifestyle About the same Broad audiences, better for awareness than sales Food Often lower Lots of creators, and plenty of restaurants pay with a free meal

Check these numbers before you pay anyone A price on its own tells you nothing. You need to know what you're getting for it, and that comes down to six things. We'll also show you where each one lives on Collabin, since that's what we built the profiles around. 1. Followers, and where they live Follower count is the number everyone looks at first and the one we trust least. Followers can be bought. Real ones go quiet. And for a lot of businesses, location matters more than size: a Lahore bakery gets more out of 5,000 Lahori followers than 50,000 spread across three continents. Every Collabin profile opens with an Audience section showing followers across all the creator's linked accounts, plus their city. Creators can't edit those numbers. We pull them from their public posts and keep them updated. 2. Average likes Ignore the one post that blew up. What does a normal post get? 800 likes on a 20,000-follower account is healthy. Sixty likes on that same account means most of the audience stopped watching a long time ago, whatever the bio says. Average likes sit right next to followers on a Collabin profile. You can also filter search by them, which quietly removes a lot of inflated accounts before you ever see them. 3. Engagement rate If you only check one number, check this one. It's the share of followers who react to a typical post. The sum is easy. Take the likes and comments on the last 10 posts, divide by 10, divide by the follower count, then times 100.

Under 1% should worry you. Between 1% and 3% is fine. Above 3% is healthy, and anything past 5% is strong. Small creators nearly always beat big ones here. You won't need a calculator on Collabin, though. We work engagement out for every creator and show it on their profile and on their card in search, and you can set a minimum in the filters. 4. Views on recent videos For Reels and TikToks, views tell you more than likes. A creator with 50,000 followers whose videos get 2,000 views is really a 2,000-view creator. Keep an eye out for overnight growth, too. Thousands of new followers in a day with no viral video behind them usually means someone paid for them. The Reach section on Collabin shows average views and the views on recent videos, and puts a Trending tag on anyone whose video has just taken off. 5. Whether they fit your brand This one's more gut feel. Does the creator talk to the people who buy from you? A skincare brand wants an audience that already buys skincare. A biryani place in Karachi wants Karachi food lovers. Listen to how they speak (Urdu, English, a mix), look at their style, and ask yourself if your product would look at home on their page. Collabin's Fit section lists each creator's niches, city and platforms, and whether they post on their own account, make UGC for brands, or both.

6. Past work and reviews Scroll back through their sponsored posts. Do they sound like themselves, or like someone reading a script? Other brands' experiences count for more than anything a creator says about their own work. That's why the Work section on Collabin shows each creator's portfolio, the brands they've worked with, their rates, and reviews left by brands who hired them through us. What moves a quote up or down Bundles bring it down. Ask for a Reel and two Stories together and you'll usually pay less than buying them one at a time. Usage rights push it up. Want to run their video as a paid ad, or repost it on your page? That's extra, and you should agree how long you can use it before anything gets filmed. Exclusivity (asking them not to work with your competitors for a few months) costs extra as well. Season matters more than people think. In the run-up to Eid, Ramadan, shaadi season and the 11.11 sales, everyone wants the same creators in the same fortnight, and rates climb. Product can replace some of the cash. Plenty of nano and micro creators will happily take your product as part or all of the payment. Just make sure it's something they'd actually use. How much to spend on your first campaign Honestly, not much. Somewhere between 50,000 and 200,000 rupees is enough to learn a lot.

Take 100,000 rupees. That's roughly four micro creators at 25,000 each for a Reel, or ten nano creators at about 10,000 each. Both give you several shots at finding what works. Putting the whole lot on one big name gives you one. Our advice for a first campaign is nearly always to go small and wide. You find out which kind of creator and content actually moves your product, and smaller creators' followers tend to trust them more. Give every creator their own discount code. When the orders come in, you'll know exactly who to hire again. A rate card tells you the cost, not the return Knowing the going rate is useful. Knowing whether a particular creator is worth it is what actually saves you money, and most brands here still figure that out from screenshots and WhatsApp forwards. We built Collabin so you don't have to. Every creator on Collabin is listed with numbers pulled from their real posts, which means you can line up followers, engagement, views, rates and reviews before spending a rupee. Search by niche, city, platform, followers, engagement or average likes. Or post a campaign, let creators who fit apply with their terms, and accept, counter or decline. Everything gets agreed in chat, and you pay the creator directly. Brands don't pay us anything. No subscription, no commission. Whatever you agree goes to the creator in full.

Find creators on Collabin FAQ How much does a micro influencer charge in Pakistan? Anywhere from 15,000 to 120,000 rupees for an Instagram post, and more for a Reel. If they have under 50,000 followers, 15,000 to 75,000 for a post is the usual range. What do nano influencers charge? Around 3,000 to 15,000 rupees a post. Many will take product instead. What is a good engagement rate? Above 3% is healthy, and smaller accounts often hit 5% or more. Under 1% is a red flag. How can I tell if a creator's followers are fake? Work out their engagement rate, read the comments, compare video views with follower count and look for sudden jumps in followers. Collabin shows engagement, average likes and recent views on every profile, so most of that work is done for you. Do I pay Collabin anything? No. It's free for brands and creators, with no commission. You pay the creator directly. Written by the Collabin team. Collabin is Pakistan's creator marketplace, where brands find and hire influencers and UGC creators directly, and creators find paid brand work. Ready to hire your first creator? Browse creators by niche and city, or post a campaign and let them come to you. It's free. Start as a brand