Eid Campaign Ideas with Creators

Eid campaign ideas for brands working with creators By the Collabin team · 12 October 2026 · 8 min read When to book creators for Eid, what to post through Ramadan, and campaign ideas that work for Pakistani brands.

For most Pakistani brands, the weeks before Eid ul Fitr are the busiest of the year. People buy new clothes, shoes, jewellery, gifts, food and things for the house, often all in the same fortnight. Every brand wants to be on their feed at that moment, and so every brand wants the same creators. The brands that do well at Eid are the ones that planned well before Ramadan. This guide gives you a timeline that works backwards from Eid, and ideas you can brief creators on for fashion, food, beauty, gifting and home brands. Why you need to book early Creators fill up fast in Ramadan. The good ones in fashion and beauty are often fully booked by the second week, and anyone still free knows it. Rates go up in the run-up to Eid for the same reason. Booking early gets you the creators you actually want, at their normal rates, with enough time to make content that isn't rushed. It also gives you room to send products, get drafts back and ask for changes before anything has to go live. An Eid campaign timeline Ramadan and Eid move about 11 days earlier each year, so work out the expected dates for your year and count back from Eid.

The last 10 days of Ramadan are when most of the buying happens, so that's where most of your budget should go. Earlier posts build up interest, and the later ones turn it into orders. If you're running a sale, give each creator their own discount code and make sure it works until at least Chaand Raat. Plenty of people buy at the last minute. When What to do 4 to 6 weeks before Ramadan Decide your goal and budget, shortlist creators and book them Start of Ramadan Send briefs and products, and get first drafts back Middle of Ramadan First posts go live, plus Iftar and Sehri content Last 10 days Outfit, gifting and sale posts, when most people are buying Chaand Raat and Eid The biggest push, then thank-you and Eid day posts

Eid ideas that work with creators Fashion and shoes: one outfit, three ways Ask a creator to style one of your outfits for three occasions, such as Chaand Raat, Eid morning with family and an evening dawat. It shows the piece is worth the money, and it gives you three looks from one shoot. Reels work best for this, and the format suits shoes, jewellery and bags too. Food: a creator's Iftar table Food creators can show your product as part of their own Iftar spread, whether it's a spice mix, a drink, frozen samosas or a dessert. It feels like a real family meal, so it's much easier to watch than a product shot. Restaurants can invite creators for Iftar or Sehri deals and ask them to post the same evening. Gifting: Eidi gift guides by budget Gift guides do well in the last ten days because people are genuinely stuck. Ask creators to put together Eidi ideas at a few price points, for example under 2,000, under 5,000 and under 10,000 rupees, with your products in them. Perfume, watches, chocolates, skincare and kids' toys all fit well.

Chaand Raat shopping hauls Chaand Raat is the night people go out for bangles, mehndi and last-minute shopping. A creator's haul or "get ready with me" video that night reaches people right when they're buying. Mehndi and beauty tutorials Beauty and mehndi creators can film a simple Eid look or mehndi design using your products. Tutorials keep getting saved and shared, so they often keep working for days after they go live. Home decor for Eid guests Home brands can work with creators to show a living room or dining table set up for guests. Cushions, crockery, lights and table linen are all easy to show in one Reel. Eid ul Adha Eid ul Adha works differently. There's less clothes shopping and more focus on food, family and getting the house ready. Good fits are BBQ and recipe content from food creators, cleaning and kitchen products, spices and marinades, and freezers and home appliances. The planning is the same: book a few weeks before, and get content live in the week leading up to it. Briefing creators for Eid Keep the brief short, and leave room for the creator's own style. Give them the product, the one thing you want people to remember (the sale, a gift set, a new collection), the dates and the discount code. Tell them what you don't want said, if anything. Let them film it their way. Eid content works when it looks like the creator's real Eid, with their family, their home and their own cooking. Over-scripted content stands out badly next to all the genuine Eid posts in someone's feed. What Eid campaigns cost Rates in the run-up to Eid tend to be higher than the rest of the year, especially for fashion and beauty creators, and especially in the last ten days. Booking before Ramadan is the simplest way to avoid paying the premium.

For normal rates by size and format, see our 2026 rate card. For a first Eid campaign, five to ten micro creators usually give you more to learn from than one big name, and you'll know who to bring back next year. Planning your Eid campaign on Collabin The hardest part of Eid is getting the right creators before everyone else does. On Collabin you can search by niche, city and platform, check each creator's engagement, views, past work and rates, and build a shortlist in an afternoon. Or post your Eid campaign with the brief, budget, deliverables and deadline, and let creators apply with their terms. You agree everything in chat, approve drafts or ask for changes, and pay each creator directly. Brands pay Collabin nothing, with no subscription and no commission. Find creators on Collabin FAQ When should I start planning an Eid influencer campaign? Four to six weeks before Ramadan starts. That gives you time to book creators at their normal rates and get content made before the busy last ten days. What kind of content works best for Eid? Outfit styling Reels, Iftar tables, gift guides, Chaand Raat hauls and mehndi or beauty tutorials. Content that looks like the creator's real Eid tends to do best. Do influencer rates go up before Eid? Usually, yes, especially for fashion and beauty creators in the last ten days of Ramadan. Booking early helps you avoid that. Should I use one big influencer or several small ones for Eid? For most brands, several micro creators work better. You reach more specific audiences, and you can see which creators and ideas actually sell. What should I do after Eid? Look at which creators' codes brought in the most orders, thank them, and book the best ones for your next campaign while their rates are back to normal.

Written by the Collabin team. Collabin is Pakistan's creator marketplace, where brands find and hire influencers and UGC creators directly, and creators find paid brand work. Planning for Eid? Book your creators before Ramadan. Browse by niche and city, or post a campaign and let them come to you. It's free. Start as a brand